John Koufos discusses consulting strategies on NJBIA’s “Minding Your Business” show

Michele Siekerka President & CEO
Michele Siekerka President & CEO
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Cottage Four President John Koufos appeared on the latest episode of “Minding Your Business” on News 12+, discussing his firm’s approach to strategic consulting for Fortune 500 companies and smaller businesses, according to a Mar. 23 interview with Bob Considine.

Koufos described how his personal passion influences the work he does at Cottage Four. “I’ll get pulled into things that I’m really passionate about. It’s one thing at Cottage Four I’m really lucky to keep the types of clients I want to have; I’m very fortunate and I think it’s also why we’re effective,” Koufos said. He added, “I think that when the administration knows that I bring them something it’s probably something I believe in deeply or someone on my staff believes in deeply as well.”

The episode is part of NJBIA’s weekly TV program, which has won seven Telly Awards over three years, including a gold award in 2024 for Interview & Talk Show category. The show airs every Saturday and Sunday morning, as well as Saturday evening.

The New Jersey Business and Industry Association (NJBIA) serves as the nation’s largest statewide employer association, representing employers across various sectors according to its official website. The association advances competitive excellence and financial success for its members while providing essential information and services according to its official website.

Michele Siekerka is president and chief executive officer of NJBIA according to its official website. The organization supports private-sector employers throughout New Jersey according to its official website, facilitates partnerships among businesses, government entities, and academic institutions according to its official website, and offers advocacy along with practical information and cost-saving benefits designed for business prosperity according to its official website.

As Cottage Four continues advising organizations through complex challenges, appearances like this highlight both individual leadership approaches within consultancy firms and broader trends affecting New Jersey’s business community.



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