Amy Densmore has been appointed as the new Chief Strategy Officer at the New Jersey Business & Industry Association (NJBIA). Densmore brings nearly 20 years of experience in marketing and growth, having previously worked for AAA Club Alliance. During her 13-year tenure there, she served as Vice President of Member Performance, where she led initiatives to improve customer loyalty and increase membership. Under her leadership, the organization’s customer loyalty program achieved high retention rates.
Michele Siekerka, President & CEO of NJBIA, said Densmore’s background aligns well with the needs of the association. “Amy has a track record in leading cross-functional teams, scaling performance and building high-impact campaigns across digital, traditional, and experiential channels, incorporating analytics, segmentation, customer relationship management (CRM) and predictive modeling,” Siekerka said.
“She brings a highly data-driven approach to strategy and execution,” Siekerka added. “At AAA, she leveraged data science to boost member renewals and retention, while also enhancing onboarding programs and consistently reducing churn. Her expertise in building customer loyalty and measurable results makes her an outstanding addition to NJBIA, and we are thrilled to welcome her to the team.”
Before joining AAA Club Alliance, Densmore began her career in sports marketing with the Philadelphia Eagles and Philadelphia Union. In those roles she focused on partnership activations, events, and marketing campaigns supporting corporate sponsorships. She is a graduate of Penn State University with a bachelor’s degree in communications.
“I’m honored to join NJBIA and work alongside a team so dedicated to strengthening New Jersey’s business community,” Densmore said. “I’m excited to build on NJBIA’s mission by growing membership and delivering the tools, and savings that help businesses thrive.”
