The New Jersey Business and Industry Association (NJBIA) is calling for amendments to proposed legislation aimed at protecting minors on social media platforms. The legislative package, sponsored by Assemblywoman Andrea Katz (D-8), recently advanced in the Assembly Science, Innovation and Technology Committee.
NJBIA expressed concerns about two of the three bills in the package, highlighting potential impacts on businesses outside the social media sector. “These are well-intended bills that we just want to make sure don’t cause unintended consequences for businesses or organizations outside of the social media industry,” said NJBIA Policy Research Analyst Jack Ramirez during testimony before the committee.
One bill, A-4013, would require certain social media platforms to display a black box warning about mental health risks each time users log in. It also mandates a disclaimer regarding possible negative mental health effects from using social media. NJBIA is requesting that internet service providers, telecommunication and broadband services, and other non-social media organizations be excluded from this requirement.
Another measure, A-4015—referred to as the New Jersey Kids Code Act—would require online service providers to protect minors’ personal information and update definitions related to data privacy. NJBIA is seeking changes to clarify what constitutes an online service provider under this law. They propose that only websites or applications with account holders in New Jersey who create public profiles and interact socially through the platform should be covered. They also recommend excluding services that provide only email or direct messaging from being classified as social networks solely due to those features.
NJBIA further suggests revising the definition of “covered online service providers” so it applies only to entities conducting business in New Jersey, generating most revenue from online services, determining how consumer data is processed, and having annual gross revenue over $25 million.
As noted on its official website, NJBIA represents private-sector employers throughout New Jersey across various industries. The association advocates for competitive excellence and financial success among its members while offering advocacy, practical information, partnerships with government and academic institutions, and cost-saving benefits (source). Michele Siekerka serves as president and chief executive officer (source).
