Drs. Walsh, Porumbescu, and Hetling Study SNAP and Tech
Sep 10, 2024
Using technology to reduce learning costs and improve program comprehension: Lessons from a survey experiment on Supplemental Nutrition Assistance Program
by Stephanie Walsh, Gregory A. Porumbescu, Andrea Hetling
Abstract
The Supplemental Nutrition Assistance Program (SNAP) provides food assistance to those in need. While the program reaches many who are eligible, participation falls short of reaching all who qualify. One factor contributing to this gap is difficulty understanding program eligibility, a common challenge with means-tested benefit programs.
Governments have attempted to improve public understanding of these complex programs using various tools to reduce learning costs. However, there is limited knowledge about the effectiveness of these tools and the reasons behind their success or failure. This preregistered survey experiment tests three commonly used methods of communicating SNAP program information: a flyer, screening tool, and video.
The findings demonstrate that efforts to reduce SNAP learning costs are generally effective at improving comprehension recall. The type of intervention matters; the video increased comprehension scores more than the flyer and screening tool. However, the impact of the intervention does not vary substantially according to household income.
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