Pilot projects are increasingly being used to address resistance to new initiatives. A recent study, led by Ralph and others, examines how public opinions change during such projects, specifically focusing on a shared e-scooter pilot in Eugene, Oregon.
The research involved surveying the public at different stages of the project—before, during, and after—to assess their support for the initiative and their perceptions of its benefits and drawbacks. Interviews with local practitioners were also conducted to understand how they interpreted changing public opinions and worked strategically to ensure the project's success.
According to the findings, those who directly experienced riding e-scooters generally showed increased support for the project. However, negative experiences like crashes could diminish initial enthusiasm. For non-riders, simply being exposed to e-scooters tended to improve perceptions among skeptics while tempering expectations among those who were initially very enthusiastic.
The study suggests that well-managed pilot projects can effectively reduce initial opposition from the public towards new policies or projects. Planners are advised to employ four strategies: conducting meaningful outreach to build trust; systematically surveying public opinion rather than relying on unsolicited feedback; correcting common misconceptions; and helping officials respond constructively to initial opposition.
