Steve Weston Assistant Dean of Academic Administration | Edward J. Bloustein School of Planning and Public Policy
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New Jersey Review | Jun 16, 2025

New Jersey primary signals shift in political dynamics with redesigned ballots

The recent primary election in New Jersey has brought significant changes to the political landscape, particularly in Camden County. This election marked the first full implementation of a new ballot design following a federal court order and subsequent legislation signed by Governor Phil Murphy. The redesign removed the traditional county line system that grouped candidates by endorsements rather than office, a practice unique to New Jersey.

Julia Sass Rubin from Rutgers' Bloustein School of Planning and Public Policy noted, "I see a lot of indications that it’s a new era. We’ve lifted this artificial bias that the (county) line imposed." This change allowed voters more freedom to choose candidates without being influenced by party endorsements.

U.S. Senator Andy Kim's challenge to the old ballot system last year led to these changes after his successful campaign against former U.S. Senator Robert Menendez. The primary on June 10 was the first under this new system, revealing shifts in voter preferences across the state.

Micah Rasmussen from Rider University's Rebovich Institute for Politics described the situation as transitional: "We’re definitely in a transitional period." On the Democratic side, voters defied county organization endorsements in several counties, including Essex and Union. In Camden County, Mikie Sherrill won over former Senate President Steve Sweeney despite local party support for Sweeney.

Republican voters also made unexpected choices, favoring Jack Ciattarelli over Bill Spadea and Jon Bramnick, both backed by different county organizations.

Ben Dworkin expressed uncertainty about whether these results indicate a lasting trend: "We don’t know if this is a unique set of circumstances or whether, really, it’s a trend."

Camden County was particularly affected due to its historical significance in state politics. George Norcross III once dominated Democratic politics there but has since stepped back amid legal issues and personal decisions.

Rasmussen commented on Camden's current political climate: "There seems to be a little bit of a power vacuum... That led to people maybe being a bit asleep at the switch." Despite efforts from figures like Sweeney to revitalize local influence, results were disappointing for established party structures.

The election also highlighted changes at the local level with committee seats up for grabs in Cherry Hill. Progressive candidates won key positions against traditional party lines, prompting responses from local leaders Jim Beach and Barbara Holcomb acknowledging their success while withholding further comments until certification.

Yael Bromberg pointed out that those defending old systems must now face consequences: “This is a system defended by the Camden County Democratic Committee and they have to live with the consequences.”

Bromberg concluded that statewide and locally, “voters made their voices clear” through their choices at polling stations.

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