Ed Wengryn Secretary of Agriculture | State of New Jersey Department of Agriculture
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New Jersey Review | Jul 14, 2025

New Jersey celebrates 40 years of successful "Jersey Fresh" initiative

New Jersey Secretary of Agriculture Edward D. Wengryn, along with state and local officials, marked the 40th anniversary of Jersey Fresh at Consalo Family Farms in Franklin Township. The farm is known for growing and packaging produce that appears in markets across New Jersey.

“Jersey Fresh is an iconic brand that is nationally known, respected, and imitated by many other states due to the success it has experienced here in the Garden State for the last four decades,” said Secretary Wengryn. “The major reason for the success of this brand has been the consistently outstanding produce grown by farms like the one we are on today throughout the entire state. The Jersey Fresh label continues to be a trusted trademark for consumers who know they are purchasing the best product while supporting the local economy.”

New Jersey ranks among the top ten U.S. states in crop production, including third place in asparagus. According to a recent Census of Agriculture, New Jersey's asparagus crop was valued at $12.5 million, contributing to nearly half a billion dollars annually from fruits and vegetables.

Early harvest crops available daily include kale, lettuce, radishes, and spinach. Beets and strawberries are expected to be widely available soon.

Consumers can find seasonal Jersey Fresh produce locations by visiting FindJerseyFresh.com.

“We are proud to be one of the growers that plays a role in making Jersey Fresh produce available to everyone,” said Chelsea Consalo, Executive Vice President of Consalo Family Farms. “The Jersey Fresh season is here and we anticipate having an outstanding season. Our family plans to maintain our agricultural tradition for generations to come.”

Consalo Family Farms is a vertically integrated grower involved in packing, shipping, importing, and distributing various fruits and vegetables since 1927 on approximately 1,500 acres.

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