The New Jersey Redevelopment Authority (NJRA) has announced the Small Business 101: Digital Marketing/Advertising Resources to Build Your Business workshop, aimed at equipping small business owners with crucial digital marketing and advertising skills. The interactive session is scheduled for August 27, 2024, at 10:00 AM via Zoom.
This two-part training session aims to provide small business owners with the knowledge and tools needed to utilize digital marketing and advertising platforms effectively. The first part focuses on marketing fundamentals, including crafting a unique positioning statement and developing a brand story. Attendees will learn to articulate their business's unique value proposition and create a compelling brand narrative while maintaining consistency across all marketing channels.
The second part of the workshop covers creating compelling content and using digital marketing tools. It emphasizes basic search engine optimization (SEO), leveraging social media, and exploring email marketing fundamentals. Participants will learn to develop and execute a digital marketing strategy that drives traffic, generates leads, and fosters business growth.
"We are committed to providing small business owners with the tools they need to thrive in today's digital landscape," said Leslie A. Anderson, President and CEO of the NJRA. "This workshop is an excellent opportunity to gain practical insights and strategies that can drive business growth."
Key speakers for the event include Tara Dowdell of the Tara Dowdell Group and Jaime Izurieta of Storefront Mastery. Tara Dowdell brings extensive experience in marketing and public relations, while Jaime Izurieta specializes in storefront design and urban revitalization.
The workshop will be held on August 27, 2024, at 10:00 AM via Zoom. The cost to attend is $50, with pre-registration required. Interested participants can register at https://cvent.me/7qaoG9. For more information, contact Natalie Pineiro, Vice President of Strategic Partnerships, at 609-278-5776.
The NJRA is dedicated to revitalizing communities across New Jersey through innovative programs and partnerships by providing financial resources and expertise to foster economic growth and development. This workshop offers small business owners a unique opportunity to gain critical insights into digital marketing that can drive their businesses toward greater success.
NJRA serves as a comprehensive resource center focused on improving quality of life by creating value in New Jersey's urban communities through investment-driven redevelopment projects.
Visit the NJRA online at www.njra.us or follow them on social media @njra_nj on Instagram, @NJRedevelopmentAuthority on Facebook and LinkedIn.
